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Meaningful Earth

We are concerned about the imbalance in society – not only from a social perspective, but also in terms of the climate. Biodiversity and circularity are essential for a healthy living environment. Meaningful Earth is all about our planet: as a symbol of fertility and as a connection to our history.



Meaningful Earth in interiors
With an emphasis on the earth, we envision a ‘primitive’ interior full of rough and rugged materials, with natural layers of earth, sand in different colours, minerals and stones. This also includes objects like pitchers or statues, which establish a link to the roots of our culture. Diverse materials help to create a contrast, featuring whimsical and rough shapes. Floral arrangements are not neat and tidy, but have a rugged look & feel. In terms of plants, we see lots of highly visible bulb products. For instance, placed in a glass bowl full of multi-coloured sand layers, so that the soil is clearly discernible. 

Meaningful Earth in outdoor spaces
Gardens or balconies also have a natural and almost uncultivated look & feel in this trend. Objects are rough with irregular shapes, such as whimsical logs or large blocks of rough stone. Borders are not neatly raked, but seem to have appeared spontaneously, with playfully alternating clumps of grass, plants, and flowers.

The trend’s product ingredients
The shapes are rough, coarse and, irregular and have a primitive look & feel. The designs are also natural, such as spot patterns, fossil prints and stripes that resemble layers of earth. The materials used are natural and rough, and often made of eco-friendly or recycled materials like stone, minerals, ceramics, coconut, burlap, cotton, pressed recycled leather, clay, mud and irregular glass.

Meaningful Earth colour palette
Not surprisingly, shades of brown play a major role in the colour chart for accessories. The Meaningful Earth colour chart has been modified for flowers and plants and contains light yellow and salmon colours that combine beautifully with dark green and greyish green. 



Core values of this trend
Natural, mystical, earthly, authentic, historical, archaeological, wilderness and environmental awareness.

Keen to find out more?
Read more about the other three Horticulture Sector Trends 2024: Viva La Vida, Gentle Paradox and Playful Construction. For more information, contact Campaign Manager  Monique Kemperman at: mkemperman@bloemenbureauholland.nl

May 2023