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Who we are

The Flower Council of Holland has been active for decades in the marketing and promotion of flowers and plants with a focus on consumers. In the Netherlands, Germany, France and the United Kingdom, we stimulate demand for flowers and plants with campaigns like ‘We Need More Flowers’, ‘Thanks Plants’ and ‘From Grey to Green’.

We are expanding our activities to develop a national or regional approach in Europe. Our team consists of around 20 creative communication and marketing specialists, support professionals and country managers who represent us in France, Germany and the Netherlands. Want to learn more about our activities? This is what we do!