International

Consumer marketing and communications about flowers and plants in Europe

Our activities have an international character. We primarily focus our communications on consumers in the key countries of Germany, France, the UK and the Netherlands. This means that nearly all our campaigns, content and shopper marketing activities can be heard and seen in these four countries. We also exploit opportunities for consumer communications outside of these countries. To make sure that all our activities are compatible with the various markets and their specific preferences, we work with an international team and network.

International approach and insights
In the key countries, we work with our own country managers, who maintain close contact with the local horticultural sector and act as our point of contact in each country. They always focus on optimising the national versions of each campaign. The country managers inform, interest and inspire their contacts to incorporate the campaign activities into their own communication and sales strategy.

Use of experienced international agencies
To serve all markets as effectively as possible, we work with professional agencies with an excellent reputation in media buying, content creation and PR activities when developing our campaigns. These agencies are both local and international, which makes it possible to ensure the best possible mix and results for each country.

Want to learn more about our international activities and networks? Contact Rob Tas, National and International Relationship Manager, via rtas@bloemenbureauholland.nl.