Partnerships & research
Getting to know consumers
Consumer-based research into flowers and plants
To arrive at the best strategy and effective campaigns, we conduct extensive consumer research; from an annual trend study and gift monitor, to a sustainability survey among consumers, a media study and campaign effect studies. This allows us to keep abreast of developments and continuously improve our activities based on the latest knowledge and insights. As a result, we know exactly how to motivate consumers and inspire them to take action.
Strength in numbers
Knowledge forms the basis of all our efforts. We collect and share knowledge and insights with growers and traders. We help them to implement the acquired insights so that everyone can capitalise on them.
Our small team has big ambitions and works together with equally ambitious partners, both within and outside the sector, from growers and traders to research firms and media and advertising partners. Together we can fulfill our ambitions!