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The Flower Council of Holland can look back on a busy IPM week

02 February 2023

It was almost continuously rush hour at the Flower Council of Holland stand during the IPM in Essen. The event devoted a great deal of attention to everything sustainability related. But the same can also be said for the stand of the Flower Council of Holland. Activities included presenting the results of the sustainability study to an international audience, and introducing Anne van der Wal, who is the new programme manager for sustainability. 

Besides many Dutch growers and traders, international sector organisations and collaborative partners also visited our stand in hall 1. Our personal barista treated visitors to hot beverages during numerous meetings with Dutch growers and traders, as well as international organisations like the BGI, Union Fleurs, FSI, FDF and Landgard. Once again, the colourful canopy of flowers helped to create a welcoming ambiance at the stand.

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Great need for collaboration 

It was Anne van der Wal’s first IPM, and an excellent opportunity for her to gain an insight into the many sustainability-related initiatives being launched in the sector. Naturally, she also attended the annual meeting of the Floriculture Sustainability Initiative (FSI). “During my conversations with others, I learned that lots of companies are working hard on sustainability-related initiatives. But I also noticed a great need for collectivity. I heard questions like: How can we move forward together, and how can we present our sustainability initiatives? The Flower Council of Holland wants to play an active role in this. We will soon be organising a number of meetings to discuss these challenges with business professionals and sector organisations.”

The IPM also arrived at the perfect time for Rob Tas, who is the new manager of national and international relations at the Flower Council of Holland. “As you would expect, the added value of the event is that you can talk to many people and make contacts over a short period of time. What struck me most was the level of enthusiasm and entrepreneurship. Everyone is doing their share, and many are focusing on collaboration. This is helping to reinforce the sector. I look forward to continuing this dialogue in the future, and exploring ways for the Flower Council of Holland to further support the sector.”

Want to learn more?
You can ask your questions to Anne van der Wal via avanderwal@bloemenbureauholland.nl or + 31 (0)6 51 60 38 63, while Rob Tas can be reached via rtas@bloemenbureauholland.nl, +31 (0)6 26 81 38 99. Questions about the IPM: Monique Tummers: mtummers@bloemenbureauholland.nl

February 2023