Increasing number of shopper activations beyond our four core countries

Thanks Plants activations now also in Italy, Norway and Sweden

Our shopper activations in Germany, France, the Netherlands and the United Kingdom have been successful. But we are also seeing an increase in interest beyond our four core countries. Shopper activations are set to feature on the shop floor in Italy, Norway and Sweden from the end of August.

In Norway, consumers purchasing an orchid at florist chain Mester Grønn during weeks 35 and 36 were given a Begonia Rex gift. Orchids will be in the spotlight at OBI’s builders’ merchants in Italy during weeks 37 and 38 and at Blomsterlandet’s garden centres in Sweden during weeks 41 and 42. The incentive offered by the latter two will be a free orchid pot.

Partners
Shopper activations are always the result of close cooperation with a variety of partners. These three activations came about in collaboration with Orchidee Nederland, the promotional collective of orchid growers and breeders. In the case of Mester Grønn and Blomsterlandet, we have teamed up with OZ Planten. Royal Lemkes is our partner for OBI in Italy.

Blomsterlandet garden centres
This is now the third shopper activation for Swedish Blomsterlandet. The most recent in 2021 dubbed ‘Tack växter’ (Thanks Plants), was a major success. 

Campaign resources
The three shopper activations are being given extensive publicity through the participating retailers’ channels, comprising a combination of websites, brochures, magazines, social media, influencer collaborations and radio commercials. 

Inspired? Contact us!
Also keen to organise a shopper activation in Germany, France, the United Kingdom, the Netherlands or beyond? Or would you like further information on shopper activations or these particular cases? Feel free to get in touch with Ivo van Orden, Activation Team Manager, by sending an e-mail to ivanorden@bloemenbureauholland.nl. 
                     
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