Flower Council of Holland: review of the first six months of 2017

Keeping flowers and plants constantly top of mind with consumers is what we at the Flower Council of Holland enthusiastically work to do every day. So that these consumers keep buying flowers and plants for themselves and others. We have summarised our most eye-catching activities and results during the first half of 2017. In addition, we have also provided a brief glimpse of the forthcoming activities. If you support these, we can ensure together that flowers and plants remain high on consumers’ agenda.

Campaigns & content

The Flower Council of Holland develops high profile, effective campaigns starring flowers and plants. Market research shows that these campaigns cut through to people and ensure that they talk about flowers and plants. Alongside campaigns, we also produce unique and surprising content that both consumers and professionals want to share. 
The promotion targets the four core countries of Germany, France, the Netherlands and the United Kingdom. With our consumer brands Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk and versions in the other three languages we match local preferences and trends and achieve a greater reach

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