Calendar for Flower Council of Holland 2019 - 2020 consumer campaigns unveiled
During the year presentation on 31 October the Flower Council of Holland presented the 2019-2020 year calendar for generic consumer campaigns to its stakeholders. The calendar shows when generic consumer-directed campaigns are scheduled for flowers and plants linked to specific growth platforms.
Exploiting opportunities for growth
Alongside the growth themes, insights from the recently developed segmentation research, consumer trends, the competitive environment, and opportunities for shopper activation were also examined in order to optimise the calendar.
By sharing the campaign calendar the Flower Council of Holland wants to inform and inspire parties in the chain well in advance to take advantage of the momentum of (media) interest in campaigns with generic and relevant communication themes for shared growth opportunities and their own business objectives.
The (further) development and evaluation of consumer campaigns will be carried out on the basis of facts and figures in close collaboration with growers and traders. Keep an eye on our communication channels for more information about forthcoming campaign developments.
If you’d like to know more about growth platforms and what they can mean for you, please contact Royal FloraHolland email@example.com. If you’re a grower and want to know more about the new consumer research, please contact Simone Dussine SimoneDussine@royalfloraholland.com. If you’re a trader please contact Info@vgb.nl or 0297-380202.