Consumers and sustainability
The Flower Council of Holland draws consumer attention to the sector, also when it comes to sustainability efforts by flower and plant growers as well as trading companies. At the same time, we support business professionals and organisations when applying the consumer insights that we are always gaining.
How do consumers perceive sustainability when it comes to flowers and plants? What do consumers know about, want and expect from the sector? We are continuously looking for answers so that we can share them with the sector.
This in turn lets you stay up-to-date on all the latest consumer insights and our activities.
Keen to find out more?
If you have any questions about the Flower Council of Holland’s sustainability programme, contact Anne van der Wal, Sustainability Manager at the Flower Council of Holland, via avanderwal@bloemenbureauholland.nl
Consumer feels the sector is still too cautious about sustainability
Follow-up research of the Flower Council of Holland
Flower Council of Holland wants to reach consumers with sustainability-related communication
The Dutch horticultural sector is undergoing a dynamic transition. Sustainability is a theme that impacts everyone in the sector and compels action.
“Sustainability is a journey and a prerequisite for consumer confidence”
Anne van der Wal recently took on the role of sustainability manager at the Flower Council of Holland in order to close the gap between the sector and consumers.
Danny van Uffelen: “The entire sector benefits from clear sustainability-related communication.”
The Flower Council of Holland recently organised two roundtable sessions on sustainability. These discussions focused on sustainability-related issues and sector sustainability, and were attended by both plant and flower growers.
