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Floral Signatures: learning the art of flower arranging from the pros

24 July 2023

Inspiring videos for Instagram and Facebook

Floral Signatures

We use our Funnyhowflowersdothat.uk website and socials to inspire consumers with interesting content on flowers, and show them how flowers bring an abundance of joy to life. We do so by providing a wide range of information, inspiration and tips.

Floral signatures
A great example is ‘Floral Signatures’, which is about the art of flower arranging. In a series of short videos, famous floral stylists – including Yoko Negi and A.P. Bloem – show how they create flower arrangements and their floral ‘signature pieces’. They also provide tips on how to create these at home. The videos both inspire and provide all the necessary information. Viewers can find step-by-step instructions in the article 'Discover how to make still life flowers'’ on Funnyhowflowersdothat.uk

Available to sector partners
If you would also like to use these videos for your own social media, let us know. All videos (Instagram reels) are available in English, German, French and Dutch.

The floral stylists
In the Netherlands, we have worked with top flower stylists Yoko Negi and A.P. Bloem:

  • Yoko Negi

  • A.P Bloem

For the new Floral Signature series, we worked with Cécile from Oz Garden in France and in the UK, with Kasia Borowiecka.

  • OZ Garden

  • Kasia Borowiecka

Promotion on Instagram and Facebook
To reach as many people as possible with Floral Signatures, we are using ‘Reels’ on Instagram and Facebook. Our first Reels campaign at the start of this year was successful, so we are continuing the strategy this summer.