Fleurop Germany shopper activation: Amaryllis time
Buy an Amaryllis bouquet, win an Amaryllis bouquet
The shopper activation is a joint initiative among Fleurop Germany, Amaryllis growers and The Flower Council of Europe. A total of 200 Amaryllis bouquets are up for grabs. Sales targets were more than exceeded in both 2020 and 2021 and the Amaryllis shopper activation pushed up turnover considerably. As sales were partly down to the coronavirus pandemic (which saw a sharp rise in the number of online orders), expectations for this year were slightly more modest.
Fleurop challenged its own florists to give the campaign a boost. Their job was to put together the most beautiful Amaryllis Christmas bouquet and share their creations on Instagram.
This Fleurop Germany shopper activation forms part of the Celebrate Seasons campaign. Fleurop is communicating the campaign through a social media campaign, which is also receiving considerable attention through tollwasblumenmachen.de. The campaign is being communicated at participating florists by means of POS material, such as posters, flyers and ceiling placards.
Keen to find out more about this shopper activation or to organise one with us? Feel free to get in touch with our Country Manager Chanel de Kock via firstname.lastname@example.org. Or contact Floris Wiebosch, Shopper Activation Marketeer, by sending an e-mail to email@example.com.