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Cooperation 'Greenhouse Horticulture Positioning Programme' launches first campaign 'Green Power Ahead'

18 April 2024

From the 'Greenhouse Horticulture Positioning Programme', we closely collaborate with Greenports Netherlands, Glastuinbouw Nederland, Royal FloraHolland, GroentenFruit Huis, Plantum, the Dutch Federation of Fruit Vegetable Organizations (FVO), and Versnellers Sierteelt to realize a greener and more sustainable future for the Netherlands. Together, we strive to bring more synergy to external communication. Today, the first national campaign, 'Green Power Ahead', targeting politicians and NGOs, has been launched.

Groene kracht vooruit

This campaign focuses on the innovation power and added value of greenhouse horticulture. The aim is to share the solutions that greenhouse horticulture has to offer with others.

This creates a clearer picture of the contribution of flowers, plants, vegetables, and fruits from the greenhouse to the health and happiness of people. Moreover, it demonstrates our sector's contribution to finding solutions for societal challenges.

In the first story, greenhouse horticulture entrepreneurs are featured, who work daily in the greenhouses and are indispensable for the Netherlands. Want to know more about this initiative? Check it out at www.groenekrachtvooruit.nl.