Collaboration & research
Get to know the consumer
Research into flower and plant consumers provide the basis
We use extensive consumer research in order to achieve the best strategy and most effective campaigns. That way we know how we can really reach and motivate consumers. We also make use of trend research, media research, a gift monitor and campaign effect studies.
All this research help us to make the right choices and invest the available funds effectively.
We work in a small team with big ambitions. This team collaborates regularly with equally ambitious partners both inside and outside the sector. These might be growers, research agencies or media and advertising partners. Together we can achieve all our ambitions