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We Need More Flowers campaign 2021

11 May 2021

The successful We Need More Flowers campaign will start on 10 May in the United Kingdom, Germany, and the Netherlands. The campaign will start on 30 May in France. Sector parties and retailers can join in again with the campaign by using the downloadable campaign materials.

We Need More Flowers campaign 2021

Celebrate the important moments in life
‘We Need More Flowers’ focusses on the high points that you celebrate with flowers: friendships, milestones, love, and many other important moments in life, something we particularly need more of right now. With the addition of new elements to this campaign, we are emphatically showing the resilience and the strength of humanity to keep moving forward.

Television main medium
This international campaign will be rolled out over 3 weeks with a strong media plan. This year we are choosing television as the main medium in all four key countries. Most of the media budget will be spent on a short (10 second) high impact TV commercial.

The media plan will also include an online video for use on YouTube and in social media posts on Instagram and Facebook. will feature new content with new photography as an extension to the campaign. 

Downloadable campaign materials
The campaign resources can also be downloaded free of charge from this page to use the campaign in-store and online on your own channels. Please credit #weneedmoreflowers and @funnyhowflowersdothat.

The download links are:

You can also download posters from the previous campaign edition, using the following links:

More information
Want to find out more about this campaign or about the campaign materials? Please contact Daan Langstraat, Campaign Manager cut flowers, at, or Chanel de Kock, Country Manager UK at
April 2021